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Shopify Store Setup
stores built to be run by you.

Set up a Shopify storefront with clear navigation, product presentation, conversion paths and the operational basics needed to launch.

WHAT WE DELIVER

The work, clearly scoped.

Shopify store setup, Shopify website design and ecommerce development. Store structure, theme, payments and the setup nobody advertises.

01Theme setup and customization
02Store structure
03Product setup
04Navigation and collections
05Payments / essential configuration
06Launch support
FIT

Who this is for —
and who it is not.

A merchant with products to sell online — a D2C brand moving from marketplaces to its own store, a retailer whose catalogue currently lives in a spreadsheet, or a business already on Shopify whose theme fights every change it wants to make. It suits sellers who will actually maintain products, stock and offers after launch.

If you have five products, no photography and no idea what you will charge, a store is premature — a landing page with a WhatsApp order flow will teach you more for a fraction of the cost. Have product data in a usable form, images you have the right to use, and a decision on shipping and returns before the build starts.

HOW IT RUNS

Four stages, and what you get at each one.

Catalogue architecture is decided before styling, because a store organised around the wrong axis cannot be fixed by a theme.

01 Model the catalogue properlyProducts, variants, collections and navigation are decided before anything is styled. A store organised around how the business is internally structured is the most common reason carts get abandoned.
02 Theme as a starting pointConfigure and customise a solid theme rather than rebuild one, unless the requirement genuinely needs custom. Custom code is a maintenance promise.
03 The parts that decide revenueProduct page structure, image treatment, delivery and return clarity, checkout trust signals, and speed on a mid-range phone over a slow connection.
04 Launch and the unglamorous setupPayments, taxes, domains, shipping zones, apps that are actually needed, staff permissions, and a handover so you can run it without us.
THE NUMBER

What actually changes the cost.

Product count, whether data has to be migrated, and which apps and payment setups are required.

How many products and variantsTen well-built templates beat five hundred hand-placed products. Volume changes the job, and so does how clean your data is when it arrives.
How far you customiseStaying close to the theme is fast and upgrade-safe. Bespoke templates, bundle logic or unusual checkout rules are real development and age differently.
What you will run yourselfOngoing merchandising, app subscriptions and theme updates are costs after launch. We would rather price the build honestly than hide the running cost.
WHEN IT CONNECTS

Often paired with.

A storefront is catalogue, checkout and trust working together. These are the parts that push sales.

QUESTIONS

Before you start.

Can you work with an existing Shopify store?

Yes. We can improve structure, design, content presentation or configuration without rebuilding everything from zero.

Do you build fully custom Shopify themes?

Custom theme work and advanced integrations are quoted separately when the requirement goes beyond the standard setup.

Can you upload products?

Yes, product loading can be included according to catalogue size and scope.

Can you migrate from WooCommerce or a marketplace?

Yes, with a plan for the parts that never map cleanly — URLs, reviews, customer history and anything the old platform did invisibly. Migration is where SEO gets lost, so redirects are part of the job, not an extra.

Do you handle product photography too?

We can shoot or direct it. If you have your own, we will say whether it will survive a product grid at thumbnail size, which is a harder test than a full-width banner.

Will my store be slow because of apps?

Some apps are cheap and some inject render-blocking scripts that hurt every page. We audit what is installed and remove what does not earn its weight.

START A PROJECT

Tell us what's
not working.

Tell us what you are building, fixing or launching. We'll come back with the clearest next step.

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