Brand Identity & Branding
identity work, not a logo in a folder.
Create a recognizable identity that stays consistent across the website, social media, packaging, presentations and campaigns.
The work, clearly scoped.
Brand identity, visual identity and logo design. Position, mark, system and the files other people need to use it.
Who this is for —
and who it is not.
A business that is about to become visible — launching, entering a new category, raising prices, or merging two things that used to be separate. An established business whose materials no longer match the quality of the work is the other common case: the product improved and the identity did not, so every new touch costs credibility.
If you want a logo this week and a decision about the company later, buy the logo page instead — identity work is the slower, more useful version. What you should have before starting: the honest reason customers choose you, the one competitor you actually lose deals to, and a list of everywhere the identity has to appear.
Four stages, and what you get at each one.
The order matters: drawing before the position is agreed is how a brand ends up with three logos and no answer.
What actually changes the cost.
Whether the work stops at a mark or continues through guidelines and handover files.
Often paired with.
Identity work compounds when it reaches every surface. These are the ones that need it.
Before you start.
Is a logo the same as a brand identity?
No. A logo is one asset; a brand identity is the wider system that governs how the business looks and communicates.
Can Urban Techx create only a logo?
Yes. Logo-only projects are scoped separately from full identity work.
Can the identity be used across social media?
Yes. Social templates and application guidance can be included when required.
Do we have to change everything at once?
No, and most businesses should not. The usual order is the surfaces customers see most: website, Google profile, packaging or social templates. Signage and print follow on their own budget.
What actually counts as a deliverable?
Source files, exports in every format the applications need, a colour and type system with real values rather than swatches, and written rules for the cases people get wrong.
Can you work within an existing brand manual?
Yes. Sometimes the manual is the constraint and we design inside it; sometimes it is out of date and we will tell you which sections are causing the problem.
Tell us what's
not working.
Tell us what you are building, fixing or launching. We'll come back with the clearest next step.