Logo Design
marks that survive small sizes.
A focused logo engagement for businesses that need a strong primary mark, useful variations and clean delivery files.
The work, clearly scoped.
Logo design and logo redesign services. A mark that survives a shop sign, an app icon and a black-and-white invoice.
Who this is for —
and who it is not.
A business that needs a mark and nothing else: a new venture with a clear idea of what it sells, an established name whose current logo breaks at small sizes or cannot be embroidered, a product line that needs a legible seal, or a rebrand where only the mark is changing. It also suits a company that has brand decisions already made and needs the drawing done properly.
If you do not yet know what the company should stand for, or you are hoping a logo will settle an internal argument about direction, the mark will not fix that — it will just make the disagreement look designed. Have a one-line description of the business, the places the logo must appear, and two or three things you refuse to look like.
Four stages, and what you get at each one.
Testing comes before presentation, so what you are shown has already been proven at small sizes.
What actually changes the cost.
The export set and the number of refinement rounds, both fixed before work starts.
Often paired with.
A mark is the start of the system, not the end of it. Here is what usually follows.
Before you start.
Do you redesign existing logos?
Yes. We can refine or rebuild an existing mark when the brand needs a cleaner or more usable identity.
Does the logo have to work in black and white?
It does. A mark that only reads in colour fails on a stamp, an embroidery run and an invoice header, so black and white is where the design is decided.
Can the logo be used for print and digital?
Yes, the final system is prepared for the approved digital and print applications.
Will the logo be trademark-registrable?
We design original marks and do not copy existing ones, but registrability is a legal question. Have a trademark professional search before you spend on signage.
Do I get the editable source files?
Yes — vector source plus exports. You own the finished artwork; that is the point of paying for it rather than generating it.
Can you match an existing brand I already have?
Yes. If colour and type are fixed we design within them and will tell you when the system is the thing making a good mark impossible.
Tell us what's
not working.
Tell us what you are building, fixing or launching. We'll come back with the clearest next step.