Google Ads Management
campaigns judged on cost per enquiry.
Run structured paid search campaigns around real commercial intent, with landing pages and measurement aligned to the brief.
The work, clearly scoped.
Google ads management and paid search campaign management. Search campaigns built around what a lead is worth, not around impressions.
Who this is for —
and who it is not.
A business with clear commercial intent and a page to send people to — someone searching "web design agency", "physiotherapy near me" or "buy steel cabinet" is ready to act, and paid search puts you in front of that decision now. It also suits a company testing whether demand exists before investing in organic.
If the landing page cannot answer what happens after the click, or margins cannot support a cost per enquiry, ads will spend money and produce disappointment. Have a page built for the offer, a number or form that is genuinely monitored, and an idea of what a customer is worth to you.
Four stages, and what you get at each one.
An account is only as good as the number behind it, so the stages start there and end with what got cut.
What actually changes the cost.
Budget size, campaign count and how many markets the account covers.
Often paired with.
Ads amplify what already exists on the other end of the click. These are what make that worth it.
Before you start.
Is ad spend included?
No. Google media spend is the client’s budget and is separate from the management fee.
Can you promise a ROAS?
No. We can set up, monitor and optimize campaigns but cannot guarantee performance.
Can you manage existing campaigns?
Yes, after an account and data review.
What is a minimum budget?
Enough to gather signal. An account spending too little to reach a statistically meaningful number of conversions cannot be optimised honestly, and we will say so rather than report noise as progress.
Can you take over an existing account?
Yes. The first deliverable is an audit of what is already spending money, because in most accounts a large share of budget is going to queries that were never intended.
How quickly will results appear?
Traffic is immediate. Reasonable conclusions about cost per lead usually need a few weeks and enough conversions to be worth reading.
Tell us what's
not working.
Tell us what you are building, fixing or launching. We'll come back with the clearest next step.